The Hidden Profit Leak in FMCG: Why Strong Sales Don’t Always Mean Strong Business
By Rakesh Raghuvanshi, Founder & CEO, Sekel Tech Success in the FMCG industry has long been measured by revenue growth, market share gains, and expanding distribution networks. As a familiar set of indicators being followed for decades, a business was considered healthy if sales were rising and products were flying off retail shelves. However, a […]